Mar 26, 2021
Casino Blog

History of Sweepstakes Casinos

The legality of playing at online casinos is often questioned and licenses must be obtained from the relevant authorising bodies for brands to operate legally in many countries across the world. This has seen the introduction of sweepstakes casinos and these can often be used legally online without the need for official licensing.

However, we always recommend checking the licensing of any sweepstakes casino you plan on using, or any other further information to ensure your experience is as safe and enjoyable as possible. Plus, you can make sure you find what you’re looking for!

Sweepstakes games were around long before the introduction of the internet. In fact, they have been around for a lot longer than you may expect and date back to the 15th century. Back then, people participated in a game where they would place a stake on the ground and the winner would claim all the stakes and this was known as ‘sweeping’ the stakes. Hence the name, sweepstakes.

Fast forward to the 1950s and this is where we see the introduction of sweepstakes as we know them today. They were used heavily in advertising as a way to tempt people to purchase a product by offering the potential of a prize. This often led to people purchasing more of a specific product to enhance their chances of winning said prize and in many ways, proved to be a highly profitable marketing campaign in terms of return of investment.

Up until the introduction of the internet, entering sweepstakes was often a timely process that involved completing application forms and sending them through the post. Nowadays, thankfully, it is much more straight forward, and a form can be simply completed and submitted online. Having the ability to play sweepstakes online for money increases accessibility as it allows people to enter a greater number of sweepstakes than ever before.

In recent years, we have witnessed further development in sweepstakes, which has led to the creation of online sweepstakes casinos. At sweepstakes casinos, it is possible to play casino games and win cash prizes. Players can use Gold Coins or Sweeps Coins to participate in casino games, including slots, baccarat, roulette, and blackjack. The Gold Coins allow players to play the casino games for free but it is also possible to win Sweeps Coins and these can be redeemed for a prize, which is often a monetary prize. Having won a prize, the funds are transferred to your bank account.

As highlighted above, one of the many reasons why people choose to play at online sweepstakes casinos is because they do not fall under the same licensing conditions as standard online casinos. For example, in the United States, a license is required for an online casino to operate where a player needs to deposit funds but this does not apply where incentives to purchase are involved.

Chumba Casino and LuckyLand Slots are good examples of online sweepstakes casinos. You can find slots, progressive slots, blackjack, keno, video poker, and peer-to-peer poker games, amongst others at Chumba Casino and LuckyLand Slots. These are just two of the online sweepstakes casinos currently available and show just how far sweepstakes casinos have come over the years.

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