Traditional vs. New Casino Games - How are Players’ Preferences Changing

Using state-of-the-art technology to access online casinos, it is understandable that many consumers expect a high-tech gambling experience. Despite this, there is still a place for traditional casino games, and we explore both and how the preferences of players could be shifting.

Traditional Casino Games

Traditional games, including poker, roulette, blackjack, and baccarat, are well known among gamblers and those who frequent casinos, with many also featuring heavily in pop culture through films like Casino Royale. These games often have variants, but generally speaking, have remained largely the same for decades.

Games can also vary in difficulty, with poker having a big learning curve to fully understand the rules, build strategies, and learn to compete against others. In comparison, games like blackjack and roulette are simpler and have faster turnarounds. 

New Casino Games

New casino games tend to be more technology-driven, with slot games being developed to include storylines and themes that showcase impressive graphics and audio. The emergence of crash games has come about with crypto casinos, while Plinko casinos combine the simplicity of the famous Price is Right game with exciting new technologies.

While the definition of Plinko casinos might seem to many as being self-explanatory, players will still find a selection of variants. The basic premise is that the ball you drop to bounce between the pins on the way down into a winning spot, and players can bet different amounts. However, players can choose to increase the risk and ultimately their odds in Spribe Plinko, play mini games with fewer rows, enjoy multi-ball games, or increase potential earnings with multiplier variants.

The versatility of this is typical in modern games, where players can change settings or explore variants of similar games to find the one that suits their desires.

The rapid pace at which online casino technology is developing means that casinos have to move quickly to update games and software to keep up with the latest trends. Tech-savvy consumers are eager to explore the latest technologies in the games they play, and that is why many modern games are constantly being upgraded to include this.

Consumers Trends

Improving connectivity and the capabilities of modern mobile devices are helping to shift consumer trends towards more technological options, and online casinos are recognizing this by offering a wide selection of slot game titles and other modern games.

A younger online market is also evident, with generations growing up with mobile technology and online access being more inclined to visit online casinos. With this, a number of trends have begun to emerge, with many younger players looking for an element of skill in the games they play, rather than pure chance.

Interactivity and Gamification

The gamification of the gambling industry might seem like a misnomer, as players are involved in playing games anyway, but the inclusion of additional missions, achievements, and leaderboards adds an additional element of competition. The sense of earning isn't restricted to monetary value at many online casinos, as they can reward players in other ways.

While the ultimate "goal" of gambling is to win money, modern consumers also enjoy the feedback element of checking statistics about their gameplay and working towards other goals or incentives. This can be included in loyalty programs where players can earn points by playing certain games and making deposits.

Tech Innovations

Modern online casino users demand smooth gameplay with fast connections, high-quality graphics, and the integration of emerging technologies as soon as they are available. VR and AR implementation in modern casino gaming is helping to provide more immersive gaming experiences for players who already experience this on other general gaming platforms.

Personalisation

Consumers are also beginning to expect more personalised gaming from online casinos, with the latest technologies able to react and adapt to gameplay in terms of settings and content.

While personalised gaming is something that has driven engagement, personalised marketing campaigns have also been beneficial. Previous marketing included blanket ads that would go out to all members, regardless of their betting preferences, but the use of AI to analyze player data has transformed this.

AI facilitates the collation and analysis of player data, streamlining the marketing process and automating individual offers that can be based on player preferences. Deals and offers for games that players already enjoy, or similar ones, are more likely to be used. 

Convenience

The convenience of being able to log in and play games has also been a major change for many consumers. Modern games offer users the ability to dip in and out easily, but can also provide long and enjoyable sessions in comparison to games like poker that require longer commitments.

How the Future of Casino Gambling Looks

The future of casino gambling is looking secure, with retail and online operations enjoying significant popularity. The online casino industry in the US has the potential for massive growth, with only seven states currently offering licensed operations.

At present, consumers in states where online casinos haven’t yet been legalized must explore offshore alternatives. Many campaigners have put forward motions to update legislation, and the success of states with operations could help them achieve success. 

The big revenue generators in retail and tribal casinos are slot machines, and these can often be linked to national networks with massive prizes. Traditional table games are still popular and will be around for the foreseeable future, but online casinos might begin to make small alterations.

Live dealers, AI-generated dealers, and AI competitors are options available to consumers betting with online casinos, and it is not unthinkable for additional bonus rounds or other exciting additions to be implemented to appeal to a younger audience